Contrast is more appealing or at least more eye-catching. When pairing fonts it’s best to pair the opposites together. When it comes to pairing fonts, one of the biggest things to remember is, don’t pair the same type of fonts together. The point is to experiment but to keep your target audience in mind. Also, I think you could write less and get more pages out of a report using Arial. I’m more attracted to modern, clean styles. Maybe internally I was always biased towards sans-serif since I was young. When I printed my reports I always liked to choose Arial. People can read sans-serif better on their computer and serif in a book. Why is this the rule, because of readability. Abril Fatface Regular The Web vs PrintĪs I mentioned earlier, serif is best for print and sans-serif is best for the web. I honestly love to use Raleway A LOT and it’s a display font. Some sources say to use it sparingly because it’s decoration, but then it’s also described as regular text that is more enhanced to create a mood. It’s not very mainstream because it’s not legible like serif and sans serif, but it’s pretty. You’ll see them a lot on wedding invitations. The fonts that look like cursive or handwriting. You’re also familiar with these fonts because sometimes you had the option of printing your report in Arial for school papers. The fonts in this category are best used for printed material: school papers, books, magazines, etc. I say that because every time we had a report due in school, one of the requirements was to use Times New Roman. This is probably the type that you are most familiar with. These are the fonts that have feet on them. I’m going to talk about the main 4 and try to simplify everything as much as possible. They also have different classifications/style within each, but we won’t go through the history or how each one evolved throughout time. If you’re a straight up beginner, then here is a lesson on the types of type. Here is the not so complicated way to think about type. I’m not going to say typography is easy, but it doesn’t have to be complicated. When I knew what he meant, I felt really dumb. My teacher even said that I thought about it too much. When I first started off with graphic design, typography was my biggest weakness.